Media
Where this thinking has shown up somewhere other than my own site: talks I have given, shows I have been on, and writing published elsewhere.
Talks
A breakout for rent-to-own owners on what changes when a customer asks an AI where to go instead of typing a search query. The short version: ranking isn't the goal anymore. Being in the answer is.
A full-day program for about 30 independent owners on how data and discovery are reshaping what it takes to get picked in rent-to-own. This is the version I give a room I know well, with real numbers from real stores.
On other people's shows
- AI Is Rewriting Rent-to-Own Marketing Now
Where the five signals first went public: what changes when a machine answers before your website loads.
- Maximizing Digital Advertising Success in the RTO Industry
Speed to lead, local search, and what actually moves the needle for a store.
Published
What I work on
Twenty years running the work, and a dissertation spent on why it works the way it does. It comes down to one thing: how AI-mediated discovery decides which businesses get found, and what a business can do about it before a competitor figures it out first.
If you want that applied to your business, or you are writing about the same questions, I am easy to reach.
Get in touch